Excelo unveils plenty of novelties for the « back-to-school » season!

Excelo proposes new delicious receipts and takes the opportunitiy of its 10th birthday to change its visual identity.

Each year, Excelo, subsidiary of the Anouar Invest holding and key player of the cookies industry in Morocco, launches new surprises to celebrate the back-to-school season and to make out of it an unforgettable moment full of taste and delight ! This year is no exception to the rule, as Excelo celebrates the back-to-school season with plenty of novelties.

The first innovation did not go unnoticed : Excelo launches the sandwiched cookies Crak’s and links them with the JUSTICE LEAGUE (Superman, Batman, Flash, …) to give birth to a strong cookie ! Crak’s thus gets a new visual identity and enhanced receipts to the greatest delight of the biggest tasters… With its legendary offer of four crusty and fondant cookies, filled with an smooth cream, Crak’s offers an incredible taste experience at the price of 1 dirham only ! You will be able to taste Crak’s in three tastes : Crak’s Choc (delicious cookes filled with cocoa cream), Crak’s Milk (inimitable cocoa cookiesfilled with sweat milk cream) and Crak’s Extra Choc (pure intensity, cocoa cookies with cocoa cream).

Excelo reinforces its novelties by entering the dry cookies segment with its new brand Petit Blé. With its twelve delicious cookies that melt in the mouth, Petit Blé exists in two types : Petit Blé The Original (L'Original) (with a delicious buttery taste, for the nostalgic) and Petit Blé Coco (with the coconut freshness, for an exotic sweetness). All this for only 1 dirham… Start a new day with plenty of energy with Petit Blé !

Excelo also renews its line of Mary Trini by offering the authentic taste of the madeleine, just like at home! This rebirth comes along with enhanced receipts, a larger range of products with new even richer versions even tastier as well as a renewed visual identity emphasizing the two decades of expertise of the brand. Mary Trini counts now on a tastier and authentic image of the madeleine by emphasizing on the most noble ingredients.

At last, Biggy Crunchy, the cocoa and crispieswafer coated and filled with cocoa, comes back with the new brand name « Crunchy », and in two versions : Crunchy Xtrem Choc (a crispy wafer coated with crispies and cocoa, and filled with cocoa) and Crunchy Xtrem Crem’ (an equally crispy wafer, coated with crispies and cocoa, and filled with a smooth cream). The taste buds will certainly feel the crisp !

To crown the back-to-school season, Excelo takes the opportunity of its tenth anniversary to renew its visual identity and win even more emotion, gourmandise and smile… while remaining faithful to the values that made it famous : products with a constant added value, targeting the best quality, at the most affordable price and with a permanent research for innovation.

More thane ver, with Excelo, life is tastier !