EXCELO renews its brand Genova to offer more pleasure to gourmets keen on experiencing true Italian sponge cake

EXCELO renews its brand Genova to offer more pleasure to gourmets keen on experiencing

Genova EXCELO renews its brand to offer more pleasure to gourmets keen on experiencing true Italian sponge cake.

Excelo, subsidiary of the Anouar Invest holding, and major player in the cookies industry segment in Morocco renews its Genova brand and gives your taste buds an all-authentic taste of Italian sponge cake!

The revival of Genova is accompanied by new recipes, a multi-media communication campaign and an utterly transformed visual identity, which highlights a greedier image of the sponge cake and the pleasure of discovering an intensily creamy product, which has preserved the precious authenticity of that Italian recipe.

With Genova, noone is able to resist to the temptation to taste a sponge cake ! 

In addition to this‘facelift’, Genova has revised its two variants, AUTENTICO and KIDS, by renewing their receipts that are more filled and with an even softer sponge cake ; enough to sublimate the taste buds of the most demanding consumers ! Genova is also launching a new variant with INTENSO, a cocoa sponge cake coated with cocoa that will give you an intensely greedy pleasure.

Finally, GENOVA returns with a new advertising campaign capitalizing on what made the success of the first saga, taking viewers into the heart of Italy, and by offering them to live the GENOVA experience in all its glory.

And to celebrate this rebirth, GENOVA offers all gourmets an additional 25% free to prolong the pleasure of tasting the genuine Italian sponge cake. 

And for this back-to-school season, Excelo offers a festival of novelties and promotions to the Moroccan consumers, by the launch of SERGIO NUTS, a crispy wafer filled with hazelnut cream and by offering, on the MOMO brand, 2 free extra cookieson top of the 6 usual sandwich-cookies.